HBS Group is a family-run educational and office supplies company with more than fifty years of heritage. Founded in 1973 as a small high-street stationery shop in Pinner, the business quickly became known for its personalised service, reliability, and commitment to supporting local schools and organisations. As demand grew, HBS expanded into a larger Watford premises in 1990, enabling faster fulfilment and a growing mail-order service across London and the South East.

In 2006, HBS published its first Educational Supplies Catalogue—a 144-page curated collection for teachers and procurement teams. Today, that catalogue spans over 1,200 pages and features more than 20,000 products trusted by over 2,000 schools nationwide. Operating from its head office and warehouse in Essex, the company continues to provide a cost-efficient, time-critical service built around long-term customer relationships and sector expertise.

Alongside its core brand, HBS also operates Brookhouse and Office Workspace, extending its offering into workspace solutions and commercial supplies. Following the success of our initial engagement, we went on to support these brands as part of a broader digital growth strategy.

HBS Group operated in a highly competitive digital landscape dominated by national retailers and fast-growing e-commerce brands. Despite a strong reputation and extensive product range, their custom-built website had become difficult to navigate, leading to lower conversions, poor user flow, and increasing customer frustration—especially as schools moved procurement online.

Low organic visibility compounded these issues. With more than 20,000 products, the site lacked technical SEO foundations, structured content, and search-friendly navigation, limiting discovery and online sales. Paid advertising also underperformed due to unclear targeting and inconsistent optimisation.

As a family-run business with a lean team, HBS struggled to maintain a complex website while keeping pace with larger competitors. Without stronger digital performance, improved search rankings, and a clearer customer journey, key revenue opportunities were at risk.

To drive sustainable growth, HBS needed a unified strategy across SEO, PPC, UX, landing pages, and ongoing website support.